Sarah is the Director of Brand & Creative at ZSA, where she leads brand strategy, creative direction, and digital performance across the firm and its subsidiaries. She is responsible for defining ZSA’s brand positioning, strengthening brand presence, and overseeing marketing and digital channels, including its website.
Sarah also leads the creative strategy behind ZSA’s key initiatives and events, including the Canadian General Counsel Awards, Western Canada General Counsel Awards, Quebec General Counsel Awards, and Quorum Club.
Sarah graduated from Ryerson University in 2012 with a Bachelor of Design. Prior to joining ZSA, she worked in creative services for a boutique Public Relations Agency. In her spare time, Sarah enjoys fitness, travelling and spending time with her family, friends and dog.