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Is it possible to turbo charge your brand using generosity to provide the energy? A bigger and better brand will have lots of benefits for you while you’re making the world a better place. In a highly competitive business like law very few players can have a strong personal brand based only on competence. I […]
About the Recruiter – Myriam! What type of recruiting do you do? I focus on the recruitment of legal assistants, paralegals, legal translators, and law firm management. We also recently broadened our practice to include executive assistants, as a number of big Montreal law firms have expressed interest in hiring EAs to assist partners. How […]
In Parts 1 thru 4 of this five part series I explained the psychological problem many lawyers face that inhibits their relationship building marketing. It’s that their ‘ego’ which doesn’t want to hear the word ‘no’ rules the roost. And the ego provides many good reasons to avoid ‘no’. So the lawyer who wants to […]
In Parts 1, 2 and 3 of this five part series I explained the psychological problem many lawyers face that inhibits their relationship building marketing. It’s that their ‘ego’ which doesn’t want to hear the word ‘no’ rules the roost. And the ego provides many good reasons to avoid ‘no’. So the lawyer who wants […]
In Parts 1 and 2 of this five part series I explained the psychological problem many lawyers face that inhibits their relationship building marketing. It’s that their ‘ego’ which doesn’t want to hear the word ‘no’ rules the roost. And the ego provides many good reasons to avoid ‘no’. So the lawyer who wants to […]
In Part 1 of this five part series I explained the psychological problem many lawyers face that inhibits their relationship building marketing. It’s that their ‘ego’ which doesn’t want to hear the word ‘no’ rules the roost. And the ego provides many good reasons to avoid ‘no’. So the lawyer who wants to market more […]
As a lawyer you have a service to market. You’re motivated to market your practice because you like what you do and it’s your livelihood. If you’re in private practice marketing can get you the kind of files and client relationships you want. If your legal practice is a salaried job, marketing yourself can lead to […]
When humans face stressful circumstances their automatic reaction is to become conservative and use solutions that worked in the past. This is one instinct that worked in prehistoric times when ‘do or die’ was a regular occurrence. There wasn’t time to be creative while fleeing a tiger or some such. Our ancestors who survived were […]
We are all familiar with the private bar adage of grinder, minder, finder. That was so yesterday! Lawyers today are faced with the daunting task of having to do it all. Doing it all now means practising law at the highest level, demonstrating to your client how irreplaceable you are, attending continuing learning sessions and […]