In Parts 1 and 2 of this five part series I explained the psychological problem many lawyers face that inhibits their relationship building marketing. It’s that their ‘ego’ which doesn’t want to hear the word ‘no’ rules the roost. And the ego provides many good reasons to avoid ‘no’. So the lawyer who wants to […]
In Part 1 of this five part series I explained the psychological problem many lawyers face that inhibits their relationship building marketing. It’s that their ‘ego’ which doesn’t want to hear the word ‘no’ rules the roost. And the ego provides many good reasons to avoid ‘no’. So the lawyer who wants to market more […]
As a lawyer you have a service to market. You’re motivated to market your practice because you like what you do and it’s your livelihood. If you’re in private practice marketing can get you the kind of files and client relationships you want. If your legal practice is a salaried job, marketing yourself can lead to […]
When humans face stressful circumstances their automatic reaction is to become conservative and use solutions that worked in the past. This is one instinct that worked in prehistoric times when ‘do or die’ was a regular occurrence. There wasn’t time to be creative while fleeing a tiger or some such. Our ancestors who survived were […]
We are all familiar with the private bar adage of grinder, minder, finder. That was so yesterday! Lawyers today are faced with the daunting task of having to do it all. Doing it all now means practising law at the highest level, demonstrating to your client how irreplaceable you are, attending continuing learning sessions and […]
The legal market in Canada is constantly evolving, but thankfully ZSA is here to help. We sat down with some of our consultants to learn more about recent trends in the legal market in order to better help job-seekers navigate the changing landscape. Toronto One of the most evident trends in the Toronto legal industry […]
Law used to be a calling. Then it became a profession. Now it is a business. Leaving a law firm partnership 25 years ago was rare. Today, it is commonplace. Back then, many felt that leaving a partnership was disloyal. Proof that law is now a business is in the number of non-billing executives working […]
Whether to specialize in a particular area of law is a nagging question for many young lawyers just starting their careers. In order to make an informed decision, candidates may wish to consider the following questions: Can I gain a competitive edge in today’s job market by specializing in a particular area? What practice areas […]
I’ve been recruiting lawyers for over 20 years. What occurs every year, never ceases to amaze. My phone rings regularly (believe me, I am not complaining), asking for comparable data for partner compensation. While I willingly share my views and experiences, it is not lost on me that sharing such data may lead to “loosening” […]
Whether to leave a big national shop for a boutique is a tough career decision and requires serious consideration. When making such a decision, candidates often have many questions, such as: what are the main differences between working for a large and a boutique firm? When is the right time to make a move? We […]